Legacy Buddy Investor Deck
Legacy BuddyLegacy Buddy
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01
Investor deck

Legacy Buddy

Build wealth that lasts.
34K users$500K raiseBank partnership
Credit Karma for family wealth.
One score. Right next step.
← Swipe
02
What we are / who we serve

Private AI for wealth + estate readiness.

The upstream entry point that routes households downstream to lawyers, advisors, insurers, and banks.
Upstream wedge

Free LQ™ Score

Credit Karma-style habit.
Consumer market

46.9M

middle-affluent households.
Professionals

Lawyers + advisors

prepared intake.
Enterprise

Banks + insurers

graph + API.
Sources: Cerulli U.S. Retail Investor Solutions 2026; QED Investors.
03
Problem / why now

Boomers are the last generation to plan offline.

Wealth moved online. Planning did not. Households don't know where to start.

100M+need more life insurance
66%do not use an advisor
76%do not have a will
$124Twealth transfer
Sources: LIMRA / Life Happens; Northwestern Mutual 2025 Planning & Progress Study; Caring.com 2025 Wills Survey; Cerulli.
04
Solution

Reframe estate planning as generational wealth.

38
LQ™ / 100
Needs attention
Show the gaps.
Score

Show the gaps.

Segment

Simple or high-value.

Route

Documents, advisors, insurance, banks.

05
Traction

34K users in the first 80 days.

The free score turns curiosity into qualified demand.

70%users have no will
52%no life insurance or financial planner
$1.19CAC
14%about $500K investable assets
The LQ™ Score wedge is working.
Company early paid tests.
06
Business model

One household. Multiple revenue paths.

Consumer ARR

$29–$99/yr

paid plans.
Lead sales

$50–$900

advisor + insurance.
AUM share

20%

bank economics.
Data / API

SaaS / API

enterprise layer.
Today: advisor, insurance, attorney.
Next: real estate, mortgage, retail bank.
07
Market / ARR

$2B path. Two $100M+ ARR engines.

TAM46.9Mmiddle-affluent households
SAM~5Munadvised $500K+ households
SOM100Krouted households
AUM ARR

$100M+

100K × $500K × 1% × 20%
Subscription ARR

$102M

1.5M × $49 + 30K pros × $79/mo
08
Strategic value

Banks buy upstream demand.

Trust

Consumer front door

families start here.
Data

Verified graph

assets + gaps.
Demand

Qualified routes

advisor, bank, insurance.
Exit logic

E*TRADE + Credit Karma

distribution gets bought.
We bring trust, data, and high-intent households before the advisor relationship starts.
Examples: Morgan Stanley / E*TRADE; Intuit / Credit Karma.
09
Moat / competition

They sell pieces. We own the front door.

Alternatives
LegalZoom / Trust & Willdocuments
SmartAsset / Zoeleads
Wealth.comadvisor tools
Generic AIno verified graph
Legacy Buddy
LQ™ Scorehabit
Household graphdata moat
Private AItrust
Routingbank-ready
10
Team

Team for product, trust, and scale.

Jay Correia

Jay Correia

Product + GTM

Product, growth, partnerships.

Leslie Todd

Leslie Todd

Co-Founder · Ops / Legal

Founder; 30 years ops.

Abijith

Abijith

CTO

Former Equifax; AI/data.

Charlie Pascal

Charlie Pascal

Legal Expertise

Startup counsel.

CEO Search

CEO Search

Financial Services

Bank/advisor operator.

Legal: Jin Ji / Sheehan & Phinney · Darin Mangum / Mangum & Associates
11
Raise / launch

Raising $500K SAFE for national launch.

$500Kgrowth SAFE
250Ktarget users
$2.2M+lead revenue + ARR path
$500K → 250K users → $1.5M lead revenue + $725K ARR → cash-flow positive path.
12
Product demos

See the product.

Mobile app
Household dashboard
Professional dashboard