Because they are — both are about psychology, message, and momentum.
At 23, I became one of the youngest mayors in the United States — winning in one of Massachusetts’ largest cities with no political machine, no family name, and no budget.
I know exactly what it feels like to have everything on the line — and to win anyway.
Now I share my experience with campaigns, founders, and leaders and show them how to turn message, psychology, and momentum into a measurable path to victory.
This isn’t theory — it’s a blueprint built from real pressure and real results.
A Proven Framework for Winning – Learn the same message, psychology, and execution system used to win elections and scale startups — simplified so you can apply it immediately.
Clarity and Strategy You Can Measure – No fluff. You’ll know exactly what to do next week, next month, and next quarter — with metrics that show real progress.
The Mindset to Handle Pressure and Win Anyway – You’ll understand how to stay composed, focused, and persuasive when everything’s on the line — because that’s where the real growth happens.

Founders...
You’ve got the product, the vision, and the grind — but the traction just isn’t showing
You’re posting, pitching, and pushing ads that don’t convert.
Every week feels like another guessing game: What do we try next?
You don’t need another growth hack — you need a system that makes people care.
Campaigners...
You’ve got signs, speeches, and supporters — but the message isn’t landing.
Your opponent’s narrative is louder, they have more experience, and more money.
You’re buried in logistics, losing focus on what actually wins: psychology, positioning, and momentum.
Politics isn’t about politics anymore — it’s marketing.
Leaders...
You know you’re meant to win bigger — but something’s off.
You’re stuck between ideas, stress, and inconsistent execution.
The vision is there; the clarity isn’t.
You need someone who’s lived it — who’s built movements, rebuilt credibility, and knows what it takes to win again.
Different Ideas exists because I’ve lived all of this.
Whether you’re running a campaign or a company — the rules are the same.
Message + Psychology + Execution = Momentum.
$149/ 45min
One 45-minute 1:1 call with Jasiel
Audit your campaign or startup strategy
Id #1 messaging or growth bottleneck
3-step action plan to victory

No contracts - cancel anytime
$497/ 1.5hrs
Everything from the Clarity Call +
One 90-minute 1:1 private call with Jasiel
Custom 90-Day Action Plan
30 day check-ins (3x15mins)

No contracts - cancel anytime
$2900/m
Deep research and competitive analysis - Id customer or voter pain point / villain identification
Crisis-to-Clarity Framework: Tools for handling setbacks and public pressure without losing direction
Complete brand/campaign psychology architecture — story, audience, channels, and positioning
Daily Check-Ins: Personal accountability and momentum tracking every single day via text or voice
Weekly 1:1 Strategy Calls: Deep sessions to refine messaging, execution, and next-step decisions
Monthly Progress Reports: Detailed review of wins, data, and adjustments to keep momentum high
On-Demand Feedback: Real-time reviews on content, decks, or strategy pivots (24-hour turnaround)
Momentum Playbook: Custom repeatable system for maintaining growth beyond the contract.
Exclusive Access: Only 3 private clients accepted at a time — full focus, high accountability, measurable results.
This is not for everyone.
If you just want ideas, hire an agency.
If you want someone in the fight with you — this is for you.

No contracts - cancel anytime
Different Ideas is a strategy and consulting brand founded by Jasiel Correia II — designed for people who want to win differently. It’s where real-world political psychology meets startup execution.
We help campaigns, founders, and leaders build measurable momentum through message, psychology, and execution — the same system that wins elections and scales startups.
Founders launching or scaling a startup
Political candidates running local or statewide campaigns
Personal brands and public figures managing growth or rebuilding reputation
Yes — you can book a Free 15-Minute Call to see if we’re a fit. You’ll get quick insight into your top opportunity or bottleneck. Then you can decide whether to move forward with a paid strategy session.
We don’t do cookie-cutter marketing or generic “growth hacks.” We build custom strategy frameworks that connect psychology, narrative, and execution. You’re not buying a service — you’re gaining a strategist who’s been in the arena and knows how to win it.
At 23, Jasiel became one of the youngest mayors in U.S. history, winning in one of Massachusetts’ largest cities — three times, including winning while federally indicted. He’s built startups, led campaigns, faced pressure, made mistakes, went to federal prison, and come back sharper. He doesn’t teach theory — he analyzes, and shares tested principles to implement what actually works under pressure.
Because he’s one of the few strategists who’s actually done it — won elections, built companies, and handled pressure at the highest level. One call will show you what’s really driving (or blocking) your growth.

"Helped us win!"
“We were six weeks out from Election Day and trailing in every local poll.
Jasiel joined our campaign, audited our message, and rebuilt our narrative overnight.
He focused us on one clear emotional story — and it worked. We engaged more voters, identified our debate strategy and Jasiel even practiced debate with us!
Our engagement tripled, we raised 3× more donations in the final month, and we were a top vote getter.
He’s not just a consultant; he’s a strategist who understands voters like a marketer.”
- Marcus L., City Council Candidate (R) (Massachusetts)


"Our Company changed forever"
“I booked a 45-minute Clarity Call thinking it would just be some advice, but Jasiel completely reframed how I saw my business.
Within two weeks, we rewrote our messaging using his psychology framework and raised our biggest funding round to date — a $400,000.
What stood out most was how he connects campaign-style strategy to business growth. He gave us an example of holding signs for a campaign and likened it to attarcting attention for our software platform. He tweaked our message and found our ideal customers and created an emotionally charged message. It finally clicked.”
- Amanda R., SaaS Founder (Austin, TX)


"Highly recommend this"
“I’ve worked with dozens of consultants, but Jasiel approaches strategy like a campaign — fast, focused, and psychological.
I brought him in to help one of our early-stage portfolio founders clarify their pitch.
Within a week, the deck and story were completely transformed — they raised $500K within the month.
What Jasiel brings is a rare mix of political precision and startup urgency.
He doesn’t just advise — he engineers momentum.”
- Angela S., Angel Investor & Startup Advisor (Boston, MA)
